I don't think I can remember when I decided I wanted to work in fashion, or either when fashion became work. I remember being in high school, I would usually spend my afternoons not doing my homework, but hanging out with my friends, obsessing over magazines, theorizing about models and photographers as if we knew them, and playing dress up and pretending we were them. When being asked what I wanted to do with my life my answer was: I want to work in fashion, but I don't want to be a designer. I want a job where you're able to choose what goes in a photoshoot. Little did I know at 15 that job was called being a stylist.
Time went by, and I actually had to choose a career: I started studying graphic design because I thought that was the way to get a job as an art director in a magazine. While studying I felt way more passionate about subjects I had in common with fashion (let's face it, graphic design in college is not very fashion oriented, or at least when I was studying it wasn't) and decided to switch to the fashion design program. During this time, being in my first semester in college, I also started an internship with a local designer and realized I was way more driven by the conceptual part of fashion than by the technical aspect of it. I started helping her with her campaigns and "lookbooks", of course at the time they weren't called that.
One thing led to another, and I got an invitation to style for a little cult magazine from a really well know art director that saw pictures I had styled for fun with my friends on FB (embrace social media!). I kept styling for Argentinian local magazines for some years, styled for mostly all of them before I was even passed the first half of my 20's, until I had the realization that I needed to explore something else.
A chance to travel to NY for 3 months arouse, and as soon as I got here I started assisting big stylists (my first jobs being as assistant for 2 editorials for Vogue Paris and Vogue Italy with rockstar stylist Jane How and PH Mario Sorrenti) I was hooked immediately by the creative energy and decided I had to make the move.
As soon as I moved for good I had a pretty settle idea in my mind of what I wanted and how to get it: I kept on working freelance, this time on my own, and styled for publications like Nylon and Instyle, among campaigns and commercial work for small local brands, including Opening Ceremony among others.
After a period of consistently meeting new people and being like a kid in a candy shop filled with visual stimulation, I landed a full-time job as a stylist for Barneys NY. I can think of very little other companies where you're so directly exposed to all the collections that are relevant in the fashion industry today. It kind of forced me to understand every brand's DNA, which I loved. I love to understand what goes on a creative person's mind.
It took me 2 and a half years to decide that it was my time to move on, because that's what I always do: I move on to new experiences, I consider myself someone who has to float into the uncertain to learn from the experiences, and this never fails to prove me right.
I also consider that I need to be having fun with what I'm doing to do it well. It never occurred to me that my job was going to be separate from what I'm passionate in life about, on the contrary, it's this necessity of fully enjoying it that keeps driving me to do what I do in the best possible way. My work is how I exteriorize my identity, and there's no better day for me than when I've worked on a successful project. I do think that in order to have a strong identity you need to have fun with it.
Hope this gives you more an idea of who I am and how I work, I like the idea of people who work with me knowing me well.